Multi-Channel Marketing: 5 Ways Your Small Business Can Attract New Customers

Marketing great Dan Kennedy tells the story of a very successful chiropractor who built a million dollar a year practice. Whenever anyone asked the chiropractor what method he used to attract 30, 50 or even 100 new patients a month, he had a very telling answer.

“I don’t know of ONE way to attract 100 new patients” he said, “but I do know 100 ways to get ONE new patient, so I use every one of them.”

How many ways do you have to attract new customers?

If your customer-attraction methods are limited to just a tried and true few, here are 5 Marketing Channels your small business may want to consider:

1. Email - Small business owners are learning what successful internet marketers have known for years. Email marketing is one of the best ways to promote your business. By email marketing we’re not talking about buying a list and sending SPAM. The most effective way to use email marketing is to make an informational offer, like a free report or a webinar, in order to collect the email addresses of prospects that have expressed an interest in the types of products or services that you sell. If you can provide great content to your prospects in an email or e-newsletter format, and build your list over time, you’ll have a great market for your wares.

There are some great email/e-newsletter platforms that are inexpensive and easy to use, including Constant Contact, iContact, Mail Chimp, Awebber and Campaigner.

2. Direct Mail - Many small business owners have made the mistake of discontinuing their direct mail campaigns in favor of social media marketing. While social media can help grow your business, it’s more of a platform to have conversations with your prospects (fans) so that they’ll feel good about your business and make a purchase sometime in the future. Direct mail is still the preferred channel for prospects who receive marketing from local businesses and business owners like direct mail because it generates sales and it’s measurable. And now with programs from the USPS like Every Door Direct Mail, direct mail is affordable too.

3. Search Engine Optimization - Lately some marketing consultants are telling small business owners that it’s not that important for their websites to achieve a high organic ranking. Don’t believe them. It is important however that you not rely solely on organic search rankings to promote your website and your business. If yours is a new business venture or you haven’t really focused on search engine optimization, your goal should be to build a better organic ranking over time, while utilizing some of the other channels that may have a more immediate impact.

4. Pay-Per-Click Ads -These are the paid ads that appear on the top and on the right side on Google, Bing, Yahoo and other search engines.

PPC ads are a great way to compete against established companies that have achieved a high organic ranking in your business category, because your ad can get “first page placement” right beside the high-ranking organic ads.

Here are some PPC ad guidelines:

• Google and other search engines run promotions offering free ad spend (usually $50 – $100) when you open a Google AdWords account and spend your first $25.

• Your PPC ad should link to a separate landing page or squeeze page specifically designed to promote your offer. (If your PPC ad sends a prospect to your website they’ll get distracted by your other web pages and not focus on your offer.)

• If competitors in your industry are repeatedly running PPC ads it means their ads are working. It also means that you should be running PPC ads too.

• Small businesses owners on a tight budget can learn how to create great PPC ads by taking advantage of free on-line training.

• Google offers some great tutorials on their PPC AdWords program. However, you should know that Google’s AdWords default settings are designed to maximize clicks, so that Google can make more money. Check out independent and objective training sources for help on setting you your PPC campaigns.

• Don’t waste money by attracting visitors who are not legitimate prospects. Using broad keywords or keywords that have double meaning means you’ll have to pay for unwanted clicks.

• Start with a small budget and test your ads to make sure they’re working, before committing additional dollars.

• If you have a big PPC ad budget you’ll want to consider getting a professional to run your campaigns.

5. Mobile Marketing - 95% of people who have smart phones or tablets use them to find local businesses. That’s why it’s important to reach out to them by sending promotions, special offers and discount coupons, as well as product, service and special event announcements.

You can use push notifications, text messages and multimedia messages to target mobile customers and persuade them to come in to your store or buy online. However you need to obtain the user’s phone number and they must “opt in” to receive your messages.

Here are four platforms that can help you integrate the mobile marketing channel:

1. Foursquare - If your small business can be categorized as retail, food and beverage, nightlife, the arts or outdoor activities, then you should consider Foursquare. In fact if you do belong to one of those categories you’re probably already on Foursquare, the mobile marketing app where customers talk about their experiences with local businesses. Foursquare boasts that they currently have 50 million users and nearly 2 million business listings.

2. Mogreet Express - This text message service lets you create campaigns using text or video messages for mobile customers. You simply choose a one word name (keyword) for your campaign and Mogreet Express will partner your campaign name with a code. Then mobile users can text your keyword to the numeric code to take advantage of your offer.

3. Huzah Media - This multi-purpose mobile marketing platform refers to themselves as “the mobile app for small business”. It lets you manage customer loyalty programs, place mobile ads and even build your own app.

4. Scan Life - QR codes haven’t quite caught on as many predicted, but then again that’s only one of the ways to use Scan Life. This platform lets your customers get more information about your products and services by scanning QR codes, photos or ads. Once they do they’re taken to interactive web pages where they can watch videos or read more about your business.

Remember, your customers use various channels to get information and make purchases, so to reach more customers and maximize sales, your small business has got to have an effective presence on multiple channels.

Just make sure that before implementing any new marketing channel you consider the cost to implement, the investment of time for you and your staff and of course your ROI.

Drop-Shipping Business – Most Lucrative Investment is Undoubtedly Wholesale Clothing Now

Newer business opportunities are waiting for the people who want to set up a successful business. Interesting is not it? Actually after recession period, many jobholders left without any job. They had to seek for some alternate income ways. Some forums and wholesale organizations are helping newcomers who are about to set up their own online business from home. You may find them in the directories. You get some important information over these sites. After that, you can invest the little amount that is start-up fees. Researches can help you to select best suppliers; so that you can rely on the quality.

SaleHoo is now a pioneer in this field of wholesale business. Best directory listings of quality wholesale suppliers are available in their database. A newcomer finds it very easy when he is familiar with the use of this site. Some eBay-powercellers here try to help the starters. There is a minimal membership charge for this specific site and no doubt, your benefits are huge if compared to that fee. Many success stories are waiting for you here. Thousands of successful members work together for the utmost success. You can think of any wholesale products to start with. Clothing wholesale, drop shipping and many more business directories make it easy to choose the right one for you.

For starting, you will need some quality information about your business products. This company has been researching for the optimal products for you regarding rates and quality. A huge database containing a complete list of wholesale suppliers is providing the members a risk free trade offer. If you have only a few bucks to invest, you should never put them at risk. This company is reliable and members have attested that undoubtedly. This company always updates their listings and provides the latest directory for their members.

Drop shipping business entrepreneurs have made enormous success online. That is why; people from all over the world are looking forward to this business. Clothing, electronics and some other products also have wholesale suppliers. If you are seeking for some products that you are going to sell online, you should go for wholesale products. SaleHoo and some other companies are also there to help you at the beginning.

Whenever you try to set up a perfect niche wholesale business, you should enroll in some wholesale trade sites. Now, every step has become very easy for the people who are just about to start their wholesale operations.

Build Your Profitable Business – Starting Now

Do you ever feel like it’s an uphill battle to build your business so that it’s profitable?

Well, you’re not alone! Most entrepreneurs begin their business because of their passion. Who knew there was so much to learn about how to make that passion profitable, right? I know that business owners everywhere face this dilemma, especially solo-entrepreneurs and those who are service-based (coaches, consultants, healers, etc.)

So just where do you start if you’re ready to stop struggling and begin creating the profitable business you dream of? Well, I’ve got some ideas for you. (Imagine that!) I’d like to outline a step-by-step process you can follow to create the business success you desire.

5 Steps to Build Your Profitable Business

Step 1: Clarify Your Vision

Why is this so important to creating a profitable business? Well, it may not seem obvious at first, but if you don’t know what your vision is for your business you’ll find yourself floundering when it comes to creating success.

By clarifying your vision you create alignment between your personal values, your ideal life, and your business goals. When you do that, you’ll be running a successful business and creating your dream life. You know, the dream life you got into business for in the first place.

Step 2: Claim Your Tribe

Before you can successfully create offers of any kind for your tribe (your niche, your people, your target market) you absolutely need to know who they are, what their problems are and what they want from you. Let’s face it, you can’t create a successful offer if you don’t know who you’re trying to help and what kind of help they want.

At this point it may be time for you to dig deep – deeper than you’ve already gone – to clearly identify how you can best serve your tribe. The result of doing this is that you’ll be able to tailor your brilliance specifically to meet your tribe’s needs – serving them in powerful and relevant ways.

Step 3: Focus Your Expertise

This is where you identify exactly what you’re passionate about sharing with your tribe. You absolutely need to identify and focus your expertise in order to move forward in your business with confidence. Instead of thinking “well, I should just do this because it worked for so-and-so” you identify and focus in on your own gifts, talents, strengths, and passions. Then both you and your clients will be able to see you as the expert you already are.

When you complete these first three steps you’ll be standing on a solid business foundation. And now building your successful, profitable business becomes a whole lot easier.

Step 4: Design Your Programs

With your strong foundation in place you can begin building desirable programs and offers that meet your potential clients’ needs.

Why is this step so crucial to creating a thriving, profitable business? Because you’ve got to know how to share your brilliance in a way that your clients are interested in – in a way that meets their needs and that they’re willing to invest in. How can they understand the deep value that you provide if they aren’t already familiar with what you do and its benefits? They need a frame of reference. They need context. And that’s what your signature programs do for you – help your clients see what you do and understand what’s in it for them.

When you do that well, the programs you create become your signature. You become known for programs that get results clients care about. You will be able to successfully transform the core of your powerful work into a framework that your potential clients understand, are attracted to, and are ready to sign up for. Your signature programs also help your clients more easily achieve the results they desire because you will have outlined a clear path for them to follow.

Step 5: Market Your Magic

By transforming your natural brilliance into desirable programs, you’ve created a little bit of magic. Magic that is uniquely you and that emphasizes what you offer your clients.

It’s time to identify your best marketing options as well as the systems and technical aspects that need to be in place for a smooth launch of your program. As a result you’ll have a personalized marketing strategy for your program that you can have confidence in and actually follow through on. You’ll be in alignment with your values, your program, your clients, and your business goals.

That’s it. Those are the five core steps for building your profitable business.

Just imagine what becomes possible for you in your business once you’ve walked through all five of these steps, taking time to align with your business vision, speaking clearly to your tribe and their needs, focusing your expertise every step of the way, and organizing your brilliance into programs and offers that meet your clients’ needs. This yields amazing results!

Taking action to implement these five powerful steps will (1) result in the successful transformation of your brilliance into your own, unique signature programs that will (2) greatly enhance the one-on-one client work you’re already doing and (3) take you beyond individual client work so that you can leverage your time and energy.

And then what? Then you are indeed building your profitable (and sustainable!) business. And that means you are creating your dream life.

I know that you’re passionate about what you do and that you want to help even more people with your gifts and expertise.

So begin today.

Create the successful, flourishing business you dream of by applying these powerful steps. And don’t do it alone. You don’t have to!

Give yourself and your business future the support needed to grow and flourish with ease.