Cable Television Advertising is an Essential Advertising Investment

Gone are the days when consumers patiently listened to every radio jingle or watched every moment of their television commercial break in order to resume their regularly scheduled programming. The iPhone generation now has dozens of different mediums available to provide them with exactly what content they want, whenever they want. With the Internet connecting homes to online forms of media that can be viewed without advertisements, it only takes a second for viewers to stop watching brand messages and direct their attention elsewhere. Advertisers now face the growing challenge of consumer multitasking and often struggle with how to retain the attention of their target audiences.

For a brand message to be most effective, it needs to be represented across media that is effective at reaching a particular audience target. Cable advertising represents an advertising vehicle, which meets specific, niche markets. In this article, we will demonstrate how cable television advertising provides the most effective vehicle for your investment through effective messaging, niche targeting and cost efficiency.

Effective Messaging
Today’s target audience is demanding. They want content relevant to specific interests, and they want it on their terms. If the medium they are using fails to provide, they will simply divert their attention elsewhere – effectively sabotaging any advertising message attempting to reach them. Cable advertising provides the greatest number of impressions for your media dollar because it is the most effective media vehicle available. The recent Nielsen-funded Video Consumer Mapping Study showed that the average consumer spends five hours and nine minutes of his or her day paying attention to television-meaning it’s not just playing in the background.

But how is cable different from broadcast? While broadcast offers a large and easily accessible audience, it suffers from decreased viewership, and doesn’t allow for the specific geographic targeting that cable can provide-at a lower cost than broadcast.

Niche Targeting
The Video Consumer Mapping study also showed that multitasking during the commercial breaks during those five hours and nine minutes of attentive television viewership is on the rise. However, the Cable Television Advertising Bureau has shown that consumers feel ads on cable are more relevant to their interests-and are therefore more likely to pay attention.

This is because cable is targeted to a wide variety of niche markets. Consumers watching cable can have an entire channel of programming-including commercials-relevant to a specific interest at any time of day. This means cable-aired messages can cut right through the oversaturation of radio and the clutter of the Internet and deliver your advertising message right to the interested consumer.

Cost Efficiency
Audiences are decreasing their usage of major advertising mediums. Each has their own difficulties with delivering and maintaining their desired audience. Thus, resulting in an increase in cost per impression. Cable provides the most effective impressions for your advertising dollar. Because cable allows for effective niche and geographic targeting, it provides the most powerful value for those who want to advertise only to a specific target audience or specific regional market. Cable advertising targets individual consumer interests, offering advertising investors a better way to avoid wasteful spending due to mass advertising.

Is Your Phone The Best Smartphone For Business Security?

Why Apple Makes The Most Secure Smartphones To Protect Your Business

Like most people, you’re probably overly busy and overly interconnected online. It’s been said many times over that it’s a busy, busy world. If you’ve been shopping around for a new phone, or recently purchased one, you know how much you rely on it. You’ve invested a ton of time finding the best smartphone for business needs; you’ve spent some large amounts of money on the phone and data plan.

So do you know how vulnerable it may be?

With the recent release of HBO’s documentary ‘citizenfour’, truth is, all our data that’s online is susceptible to being hacked or found out in some way. So whether you are looking for the best smartphone for business or personal use, you need to know that it is vulnerable to being hacked in one way or another.

Look, technology is an awesome resource for all of us. It keeps us connected to each other and the world around us. But in George Orwell’s prescient novel, “1984″, he warns the reader of an age that is always interconnected and constantly monitored.

Truthfully, we live in an age that was once only considered the realm of fiction not too long ago. But with anything in our connected world, the more mobile we allow our personal information to become, the greater the security risk.

Whether it’s the best smartphone on the market, a new laptop or even your TV, there are a number of risks that can expose us all.

You need to be aware of the potential risks and understand what information is vulnerable.

So before you purchase a phone or use it in any way, you need to understand that it may be at risk. Once you understand that, next you need to decide what is the most acceptable information you’re willing to expose to a potential hacker, to other corporations and governments before you can finally enjoy your device.

Like A Leak In The Dam, Don’t Just Poke More Fingers Into The Holes

For every malware and Trojan horse, they develop different security patches and types of code to protect and encrypt our most sensitive data. With modern technology, we’ve placed a wealth of information and personal data online. Often we have access to birth dates and Social Security numbers linked with banking account info all on our phones. Sensitive information that we have to protect and so we buy software that helps keep that information safe.

So What Type Of Smartphone Is The Best? We Believe It’s Made By Apple, Here’s Why…

When you’re shopping for a new phone, especially one that you need for storing sensitive personal or private information, look for one with a proven track record of being secure. In other words, look for a phone company that has a history of keeping data secure.

With that in mind, we believe that Apple is arguably the most secure of all devices and best smartphone for business.


For starters, it comes with a suite of the best productivity apps for their iPhone brand. These Apps come installed on any new iPhone and include their outstanding Apps such as Pages for documents, Numbers for spreadsheets, and Keynote for presentations among others. These are all built and developed by Apple, and you can use just these productivity apps safely and securely for all your business needs if you so choose.

And part of the strength that Apple has over their competitors is that they build these devices in a vertical manner. That means they control all aspects of their iPhones, from hardware to software development, and this allows Apple to control accessibility to their devices. Their only weakness is that they do allow third-party access to their App marketplace.

This accessibility is different then all Android and Windows phones that are heavy on third-party integration for their Apps. Whereas the Android and Windows strategy allows for a wider selection of Apps to choose for your phone. But by the sheer number of developers with access, it also means more vulnerability to hacking.

If you plan on storing any sensitive information, from personal or corporate, choosing the best smartphone for business should also weigh the importance of keeping that data secure. The trick is to find ways to protect what matters most. Whether it’s personal information or corporate plans, finding the best smartphone for business is only one part of a larger challenge. In other words, we buy these amazing devices and tools to help us, and we should have faith that the information we store on them is secure.

For that purpose, its pretty obvious that the vertical integration that defines the way Apple produces their iPhones makes them the most secure.

Knowing What Is At Risk Helps You Understand The Importance Of Online Security

The recent HBO documentary “citizenfour” that centered on the data breaches as detailed by Edward Snowden show how much our online presence is more open and available then we may have thought. Recently we saw this in real-time as there was a huge breach in celebrity phones having their pictures released online.

So unless you’re a Luddite planning on using only handwritten letters, notes and spreadsheets for your business, finding security for that information is important. So when you’re researching what is the best smartphone for business, keep in mind that once you post information online, it’s vulnerable.

It isn’t as if we’re under constant surveillance; that at any giving moment there’s to be a knock at the door, and you’re under arrest by Orwell’s “thought police”. The threat is more about sensitive information being released and shared with others that you may not want having access.

Be aware of the risks, and you should be able to find the right phone for your specific needs. By knowing that a vertically integrated company such as Apple can limit the amount of access to their software, making their phones more secure, it’s pretty obvious what is the best smartphone for your business.

What Makes a Successful Business Owner Successful?

Napoleon Hill wrote a famous book “Keys to Success” which I have read several times. Within the book he reveals the 17 principles he found in the successful men he interviewed. Some of the language is a bit out-dated but the information is still relevant today. Maybe these traits could help you too. When you look at the chapter headings you will see listed many of the requirements necessary to set up or improve a business successfully or in fact to live a successful life.

Develop Definiteness or Purpose

Basically to be successful in reaching your destination you need a “road map” or plan to show the direction you wish to take and where you want to arrive, whether it’s a journey to another town or a journey in life. To be successful make a plan of action and follow it, adjusting it slightly if need arises.

Establish a Mastermind Alliance

In the book his group are an imaginary group of famous successful men he admired. He visualizes them after studying their characters. He holds council with these men in his imagination. We may not choose to do that but we may consider how someone successful would tackle a problem. However, we all need the help of others to reach our true potential. We may get our help from studying books, the internet or meeting people but we all need help, advice and to learn from others or we would keep reinventing the wheel.

Assemble an Attractive Personality

Ill-mannered, bad-tempered and irresponsible-people that don’t consider others aren’t going to be very successful. Develop a pleasant demeanour, get along with people and give that little bit extra in all you do. Give value and good service to be successful.

Enforce Self-Discipline

Plan what you do and work your plan. If you plan to do something, do it don’t procrastinate. Don’t let others down. Be reliable, on-time and enthusiastic.

Learn from Adversity and Defeat

“Every cloud has a silver lining”, learn from your mistakes, turn failure around stay positive and don’t give up.

Cultivate Creative Vision

Be creative, visualize what you want to happen and practice, just like the athletes do in their minds. Use mind power for an easier journey to success.

Budget your Time and Money

Be self-disciplined, don’t spend what you haven’t got and invest wisely both money and time. Time is a finite resource, don’t waste it.

These are just some of the points made in the book, if you want to know all 17 principles it is an easy book to read and a bestseller.

When you start to grow an online business all the above are important factors in your success. It’s great fun watching your business grow but there are many new skills to learn, such as marketing writing sales copy, building a website etc.

You need to research and test you chosen topic to see it will be profitable, but make it something you are passionate about so that you will enjoy the time spent bringing it to market.

Many of the needed skills can be outsourced but it is a good idea to have some idea or even those skills. Two popular sites to place out-sourcing are Fivrr and Elance. You will find people to write eBooks, sales copy, build websites etc. You just put forward your request for quotes and make a choice.

Working online can be very satisfying, but you need to decide if it is the ideal business for you. The advantages and disadvantages as I see them will be discussed in another article. But I would say begin part-time as a hobby business to see that it is right for you whilst you have alternative income.