The First Skill Needed to Build an Online Business

Building a successful online business requires an understanding of all aspects of properly managing and growing the company itself. Understanding some of the first skills that are necessary to move forward with a new online business venture is a way to ahead of competition while having to deliver content, services and products that are most in-demand in the market you represent.

Why is Internet Marketing Necessary?

Utilizing internet marketing is essential with the rampant growth and expansion of applications, smartphones and the use of desktop browsing to discover new blogs, products and brands from all around the world. Getting involved with internet marketing provides another platform to build fan base of followers who want to know more about your brand while also sharing your content, products and services to friends and family members who may also find your company relevant and useful for themselves.

Top Strategies for Online Business and Growth

Getting involved in-depth when growing an online business is a must for any industry representative. Grasping some of today’s stop marketing strategies is a way for you to ensure you are always moving forward in the right direction with your company’s future. Research trends in your market while taking the time to review and gather inspiration from current successful brands with online stores and an official presence.

Best Tips for Internet Marketing

  • Some of the most popular internet marketing tips, best tips for internet marketing, and top strategies for online business to keep in mind include:
  • Getting to know the depth of the demographic you want to reach
  • Researching the latest social media applications and online communities to discover more abut your target audience
  • Get educated about SEO, or search engine optimization to help with optimizing your website in an niche
  • Create a branded persona of your company and online business. Communicate and answer questions from loyal followers to increase loyalty while building a professional reputation and appeal to new potential customers.
  • Consistently marketing is also key to keeping readers, visitors and customers coming back to your business in the future for repeat purchases or investments. Marketing consistently also gives you the ability to better connect with your audience and followers on a more personal level, even with the use of social media.

Connect With Other Similar Websites and Blogs

Any time you are launching a new website or blog it is also highly advisable to reach out to new potential affiliates to swap links while also increasing your overall page rank and visibility within today’s top search engines. Building your site’s page ranking is a must when you have other companies in your niche that you considered competitive.

Learn to Understand Metrics and Conversions

Whenever you are running an ad and marketing campaign it is also advisable to get an understanding of how to properly track and assist with campaign results with the use of metrics and tracking systems in place. Utilizing metrics helps to determine the best course of action for future marketing opportunities based on the demographic you are trying to reach.

Finding and Online Marketer With Characteristics of an Expert Online Marketer

Seeking out the right online market requires an understanding of the most sought after trains and characteristics of an expert online marketer. Knowing more about the characteristics of an expert online marketing you have an active interest in hiring is a way to ensure you are selecting a candidate who truly understands your business model, brand and the demographic you want to reach with future marketing and advertising campaigns you have in mind.

Having an idea of the top skills to have when working towards building an online business is a way to manage your company with ease, even when managing multiple areas and segments of the brand you represent yourself. Implementing a few tips and learning more about marketing and advertising is ideal whether you are building a start-up or joining a booming online business that is already considered successful.

Small Business Owner’s Personal Touch Helps To Compete With the Big Guys

Small Business is the backbone of this country. I shudder to think what our economy would be like without small businesses providing jobs and tax revenue in every city and town in the U.S.

Many years ago, I worked with a woman who grew up near Louisville, Kentucky. One day, over lunch, we were reminiscing about our teenage summer jobs. Hers was working at her grandmother’s pizzeria.

“Does your grandmother still make pizza?” I asked.

She shook her head. A Papa John’s opened directly across the street. Grandma couldn’t compete with its lower prices and broader delivery area. Once Papa started taking orders online, it was all over. Grandma shut her doors and retired.

Don’t Let the Big Guys Sneak Up on Your Business

Don’t get me wrong. I don’t dislike Papa John’s pizza; it certainly tastes better than some of the other national chain pizza. But it was sad to hear how my colleague’s grandma was quashed by a growing chain.

Do you worry this could happen to you? Are you challenged by the proximity of a national chain with more money to innovate and undercut you? Do you feel like the playing field is tilting away at greater angles?

Don’t despair. Fight back with what makes you unique to your customers and reminding them about it-your understanding of their unique needs, and the fact that they are people, not accounts. Stress the importance of supporting local business, and practice what you’re preaching!

  • Every year, American Express sponsors a Small Business Saturday that usually follows Black Friday. If this or a similar campaign is in your community, join it.
  • Shop at local stores as often as possible. Resist big box stores except for items that really aren’t available anywhere else. When you shop at local places, you learn more about the local business community and who knows, you may gain new customers directly or by referral.
  • Redouble your customer service efforts.

The last bullet is very important. The big chains do emphasize customer service but you can stand out because you and your employees actually know your customers, assuming your turnover is lighter than the average Wal-Mart’s.

Sometimes you have to say this a little forcefully, particularly when the competition is much cheaper or even free. Ask your friends to stop Liking free website building services, for example; while they may be free, the sites are rarely attractive or particularly useful. Legitimate businesses don’t sell a one-size-fits-all approach. But like you, they take the time to create customized solutions.

Always remember this, “People do business with people, not businesses.” Probably the greatest advantage the small business owner has over the “Big Guys” is the business owner himself or herself. Take the time to come out from your office and meet your customers. Show some personality in your social media posts. People tend to know the name of the small business owners they frequently do business with. Anyone know the name of the CEO of Home Depot? If so, let me know in the comments below.

Look for Small Business Resources

If money is a growing issue, I can understand. It’s been difficult for small businesses and entrepreneurs to get loans. Banks continue to sit on piles of money and have given many of us the cold shoulder.

More options are surfacing for small businesses that need to upgrade equipment, move to better locations, or simply need access to credit in order to respond to unexpected events. Here are few trends I’ve noticed:

  • Crowdfunding is set to take off even if the SEC is slow to release rules about who qualifies for equity funding. Colorado and Arizona recently passed legislation allowing non-accredited investors to buy SMB stock or invest in them ($5000 in Colorado and $10,000 in Arizona).
  • Online loans from companies like Kabbage, Accion, IOU Central, OnDeck and Can Capital often talk about determining small business’ loan worthiness. These companies may be great sources of capital, but you want to look closely at the actual cost of the loan. Be sure you understand the interest rate and the loan origination fees, if any.
  • Mobile providers are abandoning long-term contracts after T-Mobile ended them in 2013. Many are setting up small business centers to cater to this previously overlooked segment.

Use tools developed for small business to help with your marketing and streamline your efforts to grow. Companies like Constant Contact and HubSpot really have the small business owner’s back.

Of course, there’s always Shark Tank. Many businesses that don’t get an offer still benefit from the free publicity!

Do you have anything to add to this story? If so, leave it in the Comments below.

The Internet Age and Online Business Opportunities

The Internet Age has spawned thousands of ways to make an income by using it. It literally provides opportunities to make ‘a fast buck’ but unless supremely talented or extremely lucky, this can at best be a supplementary form of income. Of course, the work may pay well but it requires plenty of time and dedicated effort to be invested in that space. Such ways of earning incomes are provided by online businesses.

There is no dearth of ideas to choose business opportunities online but it requires a great deal of planning and research to find one that suits an individual’s skills and area of expertise best. The topmost advantages of online businesses are that it requires no ‘brick-and-mortar’ structure nor does it require many people to conduct the business. An online business can even be headed by a single person. Some of the very popular online business opportunities include:

• Blogging – this is an excellent way of giving space and freedom to writing expression. Though blog writing does not require great technical skills, it needs a certain amount of promotion to attract others to the blog and building a following. If the blog becomes popular, advertisers can be requested to post their ads on the blog; products can also be promoted on the blog which result in paid commissions.

• Paid writing – many people start their own blogs but are unable to sustain for a long time. Writing articles for other sites or blogs can help an individual indulge and entertain the passion of writing and earning an income. For someone who has a good command over a language, becoming a copy editor and accepting assignments for editing etc. is well paying.

• Affiliate or Reseller – ideally suited for those who have the knack of marketing and selling products. An affiliate or reseller is one who can earn a commission through sales of products promoted on his or her website; all it needs is to tie up with an affiliate program and start promoting products

• Professional freelancing – skilled people in respective trades can accept projects through bids for article writing, content creation, SEO, website design, data entry, programming and many other jobs for established businesses. Elance, Freelancer.com, oDesk and others are popular freelance sites.

• Online advertising – Google AdSense is the most popular in this category where PPC (pay per click) advertising options for ads clicked by visitors to a website or a blog can bring income. However, the returns depend on the amount of traffic to the website or blog and the click-through rates. Other forms of online advertising can be through Blogads, TextLinkAds and RSS feed.

• Selling photos – an avid photographer or a shutterbug can make good revenue by selling photographs that they have clicked on various subjects. There are plenty of people who are not into photography and who require images for various purposes. Many agencies like Shutterstock and Fotolia offer incentives to people to earn through their photographs.

Other ways of conducting an online business and earning revenue include -

• Webinars and e-tuitions – online tutorials, lectures and seminars
• GPT (Get Paid To programs – filling online surveys, playing games
• Theme designing – design theme templates for websites and blogs
• Forex trading – stock market may be a risky option but dogged determination and research will bring in good returns
• Virtual Assistant – small online businesses use VAs (Virtual Assistants) to function as an office secretary to handle many tasks and administrative duties.
• Medical Transcription – this area needs particular skill sets such as high speed typing and a firm grasp of medical terminology. This is used for quick turnaround of medical reports, patient history and documents, consultation and clinical notes, psychiatric evaluation etc. and is more or less like a BPO service.